Atalo's 25+ year hemp odyssey includes extreme advocacy, lobbying, PR events, international relations and intrigue, and the seeds of a new industry - the return of hemp to the American farmer.
Dame Anita Roddick passed away in 2007, leaving a legacy as an advocate for hemp and for ethical consumerism and environmental awareness. Says Hickey, “She believed in the farmer and in natural products, and she believed in moral leadership as a way of doing business. We miss her and think about her all the time as we continue the work of bringing hemp back to the farmer and the consumer. She would get a kick out of that headline.”